![]() Using the MHQ App requires users to have a registered account at, and the app claims it verifies users are smokers and at least 21 years old. ![]() Retailers then scan the barcode on the smartphone. The app user selects a retailer for redemption, and a digital coupon (e.g., “$1.50 off one pack”) with a barcode is generated ( figure 1B). Using the smartphone's global positioning system, the app identifies nearby tobacco retailers that accept Marlboro digital coupons ( figure 1A). 2- 4 The popularity of smartphones has also attracted leading American cigarette manufacturers Altria and Reynolds American, who have begun offering digital cigarette coupons redeemable using smartphones.Īltria has introduced the MHQ App, which offers two coupons per week. ![]() ![]() 1 This phenomenon has created new opportunities for the public health and medical communities, which have used smartphones to collect health information, conduct surveillance, and promote behavior changes, such as smoking cessation. Smartphone use has rapidly increased, and by 2021, there will be an estimated 6.1 billion Internet-enabled mobile phone users worldwide. ![]()
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